2014.2.3 NEW ARRIVALS
AUTHOR: Jonah Berger
PUBLISHER: Simon & Schuster
PRICE: $26.00
GENRE: Business & Investing
What makes things popular?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. In this book, he reveals the secret science behind word-of-mouth and social transmission.
“Contagious” explains why, and shows how to leverage these concepts to craft contagious content.
This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements and information that people will share.
AUTHOR: Mireille Guiliano
PUBLISHER: Grand Central Publishing
PRICE: $25.00
GENRE: Health, Fitness & Dieting
The author of the bestselling “French Women Don’t Get Fat” shares the secrets and strategies of aging with attitude, joy and no surgery.
With her signature blend of wit, no-nonsense advice and storytelling flair, Mireille Guiliano returns with a delightful, encouraging take on beauty and aging for our times.
For anyone who has ever spent the equivalent of a mortgage payment on anti-aging lotions or procedures, dressed inappropriate for their age, gained a little too much in the middle or accidentally forgot how to flirt, here is a proactive way to stay looking and feeling great.
AUTHOR: Robert W. Greene
PUBLISHER: Penguin Books
PRICE: $16.00
GENRE: History
The true story behind the film “American Hustle.” “The Sting Man” is the amazing inside story of Mel Weinberg, one of the most fascinating fast-buck operators to ever live, and the incredible scandals he masterminded. Hustling his way from the streets of the Bronx to hawking bogus businesses around the world, Weinberg netted millions and famously dreamed up Abscam - the infamous FBI-run sting operation of the late 1970s that would bag seven congressmen and one U.S. senator.
with the Korea JoongAng Daily
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