Milk Music streaming to U.S. marketSamsung Electronics began offering a free radio-streaming service in the United States yesterday, taking on Pandora Media and Apple in a bid to attract and retain customers for its Galaxy-branded smartphones.
The service, Milk Music, provides a “fresh approach” to the crowded music-streaming market by combining content licensed from Slacker Radio with music obtained exclusively for Samsung from artists such as Jay Z, said Gregory Lee, president of Samsung Telecommunications America.
“We’re offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle,” Lee said yesterday in a statement.
Samsung’s service - initially ad-free - joins a roster of competitors to industry pioneer Pandora’s almost nine-year-old service. In addition to Apple’s iTunes Radio, Spotify in December began offering a free ad-supported service for mobile devices in the United States and other countries.
Milk Music draws from Slacker’s catalog of about 13 million songs. Like Apple, which is trying to tie users to its devices with iTunes Radio, Samsung’s Milk Music isn’t available on other companies’ devices that use the Android operating system or even Samsung’s own tablets. Users download the application from Google Play.