7-Eleven to launch campaign for Koreans to eat breakfast

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7-Eleven to launch campaign for Koreans to eat breakfast

Convenience store 7-Eleven said yesterday that it will hold a campaign in May to encourage Koreans to eat breakfast. According to the store, it will introduce four breakfast meals and will offer discounts of up to 60 percent to consumers purchasing them between 7 a.m. and 11 a.m. Meals include a set of ciabatta sandwich with private-brand roast coffee, cereal with low-fat milk, a tteokgalbi (Korean-style meat patties) meal box with noodles and two samgak gimbap (triangular rice balls) with juice.

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