Olleh TV brings grocery shopping to the home

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Olleh TV brings grocery shopping to the home

KT’s IPTV service Olleh TV launched its TV Grocery Shopping service yesterday jointly with local discount store chain Homeplus, the nation’s No. 2 mobile carrier said.

According to KT, Olleh TV users can shop for 40,000 products at Homeplus using their remote control while watching TV.

“Heavy or bulky grocery goods such as rice, water and toilet paper are expected to be the most popular products at the TV Grocery Shopping service,” said a spokesman for KT.

Customers can have their groceries delivered on the same day of their order if they place their order before 11:30 a.m.

The products and prices on the TV Grocery Shopping service are the same as those at offline Homeplus stores. Sales events at offline Homeplus stores will also apply to TV Grocery Shopping and customers can check the flyers distributed at offline stores on TV.

“The new Olleh TV service affiliated with a large discount store chain will provide users with a new TV shopping model, which was based on Home Shopping,” said the KT spokesman.

To use the service, Olleh TV Smart subscribers can select Homeplus in the TV app/shopping section of the home menu.

Then, Olleh TV will automatically connect the user to the nearest Homeplus store. The user only needs to enter his or her credit card information one time to make a payment and it will be remembered by the system for further purchases.

Currently, the service will only be available to 200,000 Olleh TV Smart subscribers and KT plans to expand the service to all of its 5.2 million IPTV subscribers within the year. KT will offer a 10 percent discount to 3,000 users through a lottery.

BY kim jung-yoon [kjy@joongang.co.kr]

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