Caffe Bene opens its first store in Mongolian capital
Local coffee franchise Caffe Bene announced yesterday that it had opened its first Mongolia store in Ulaanbaatar last Friday. The coffee shop that measures 104.5 square meters (125 square yards) with 44 seats will be located inside Metro Mall Shopping Center. The store said the area is bustling with young people because the mall is close to Mongolian State University of Arts and Culture and the National University of Mongolia. Kim Sun-kwon, CEO of Caffe Bene, and actor Kim Beom participated in the opening ceremony on Friday. The chain has entered emerging Asian markets such as Malaysia, Brunei and Singapore through a master franchise agreement. The entry into Mongolia is part of the company’s efforts to expand overseas.