Sejong Center on track to stability
At a press conference held at the arts complex on Tuesday, the 53-year-old self-described “arts management expert” said he’ll raise the brand value of the center to make it the premier performing arts center in Korea.
The strategy that Lee announced on Tuesday after his appointment on Feb. 11 was not new. However, he stressed that grandiose plans would be meaningless if the groundwork isn’t set properly and added that his focus will be on stability.
“My strategies and vision may sound like a cliche,” Lee said. “But Sejong Center for the Performing Arts has been insecure for many years and has been covered by the media not for arts news but for other unpleasant issues. The center looks glamorous from the outside but when I came and looked from the inside, I realized that there are many scars and the whole atmosphere is depressed.”
To liven it up, Lee said the center needs to live up to its purpose.
“Sejong Center for the Performing Arts opened in 1978,” he said. “Back then, it was a place for the arts. People trusted the value of the performances being staged at the Sejong Center for the Performing Arts. World-renowned artists and musicians visited the Sejong Center for the Performing Arts. I believe we can strengthen the brand only through the arts.”
Lee also stressed that the center’s nine in-house companies, including the Seoul Metropolitan Musical Theater, Seoul Metropolitan Theater, Seoul Metropolitan Chorus and so on, should become stronger.
Currently, only 30 percent of performances held at the Sejong Center are put on by in-house companies, and Lee said he hopes to increase that number to 50 percent.
“Sejong Center for the Performing Arts has numerous advantages,” said Lee. “Its location is great. It will become a must-visit tourist spot by the end of my term and I believe after stabilization, the whole Gwanghwamun area can turn into a specific cluster for arts with Sejong Center for the performing Arts at its center.”
Lee graduated from Seoul National University with bachelor’s and master’s degrees in French Literature and received a graduate degree in cultural policy and art administration at Bourgogne University in France. He worked for the Seoul Arts Center from 1987 to 2001.
BY YIM SEUNG-HYE [email@example.com]