Preferred bites vary by hour, Gmarket says

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Preferred bites vary by hour, Gmarket says

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The snacks Koreans crave vary depending on the time of day, a study by online shopping mall Gmarket showed Monday.

Before noon, the most frequently ordered bites were filling items like bread, chocolate and pizzas. After lunch, buyers preferred lighter and more refreshing snacks like candy, gum and ice cream.

Overall snack sales peak at 11 a.m., with another spike two hours later. Orders are relatively steady between 2 p.m. and 11 p.m. but plummet between midnight and 8 a.m.

Ordering snacks online is increasingly common in Korea. According to Gmarket, sales of small bites from January to May 28 increased 38 percent year-on-year. Purchases of light snacks like candy and gum grew 58 percent, and sales of ice cream and bread have risen 32 percent and 12 percent each.

“Despite the fact that buyers can’t immediately have a product when they order it online, people like being able to order whatever they like whenever they feel like it,” said Hong Sang-hoon, head of the processed and health food department at Gmarket.

“Since people prefer different snacks at different times, we plan to market products accordingly.”


BY LEE HO-JEONG [lee.hojeong@joongang.co.kr]

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