Time for Apple Watch to hit stores

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Time for Apple Watch to hit stores

Soon you’ll be able to buy an Apple Watch like you’d buy most other watches - in a store.

Two months after Apple began taking online orders for its newest product, the company said Thursday it plans to begin selling some models at its retail stores in two weeks.

The smartwatch has been on display in Apple stores in the United States and eight other countries, but customers couldn’t buy one and wear it out the door. Apple has said that was because supplies were limited.

Just how many watches Apple has sold is not known. The Cupertino, California, company hasn’t released sales figures, prompting some industry analysts to speculate demand was lower than expected. Others cite reports of manufacturing problems in Asia as evidence that supplies were unexpectedly constrained.

Apple also said Thursday it will begin selling the watch in more countries later this month, adding Italy, Mexico, Singapore, Korea, Spain, Switzerland and Taiwan.

In a statement Thursday, Apple Senior Vice President Jeff Williams said “the response to Apple Watch has surpassed our expectations in every way.’’ He did not offer details.


AP

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