JTBC recognized for reliability by media awards

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JTBC recognized for reliability by media awards

Cable TV channel JTBC was chosen as the most credible media outlet during the 2015 Media Awards by 500 experts specializing in journalism in Korea for the second consecutive year.

It was also the winner in the category of “Best Usefulness” at the awards, while also being honored for showing its forte in producing variety shows and documentaries by Media and Future, a research institute that focuses on local journalistic reports.

The institute gathers 500 professors and other professionals in the field to decide which media company to recognize each year based on whether it adhered to the core values of journalism well and the competitiveness of the content.

At the ninth edition of the awards, JTBC was honored in four different categories: “Best Reliability,” “Best Usefulness,” “Outstanding Content: Variety” and “Outstanding Content: Documentary, Knowledge.”

Other broadcasting companies, including YTN and KBS, also ranked high in the category of “Best Reliability,” and SBS and YTN followed in the category of “Best Usefulness.” The review standard for being “reliable” is whether the news is accurate and credible, and the standard for “useful” is whether the news content has an impact on improving people’s lives.

YTN received the highest honor in “Fairness in Report,” while JTBC received the second-highest honor.

“JTBC, which started its service [in 2011], has been garnering trust and sympathy from local audiences very fast,” Kim Kook-jin, president of Media and Future, said. “The core of its power comes from its content, which is unique but strong.”

Meanwhile, the Korea Communications Commission announced last month that JTBC earned the highest score among general-programming cable channels after it reviewed 153 broadcasters’ performance on producing content and operations for the commission’s annual review for 2014.

BY YANG SUNG-HEE [summerlee@joongang.co.kr]
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