First DJI drone store set for Seoul

A computer-generated image of DJI’s flagship store slated to open in Hongdae, western Seoul, in March. [DJI]

The world’s largest drone manufacturer is set to open a flagship retail store in Seoul. It will be DJI’s first store outside of China.

At Asia’s biggest unmanned aerial vehicle exhibition, Drone Show Korea 2016, at Bexco in Busan on Thursday, the Chinese drone giant announced its plan to open the store near the Hongdae area in northwestern Seoul.

The company said the five-story, 870-square-meter (9,365-square-foot) store, featuring a full range of its consumer products, will open in March.

Some local customers who had difficulty with warranty services for the products they bought abroad will now be able to get full repair and return services at the store. The company will provide technical assistance, help with firmware updates and repair services.

“Design is an important aspect of the DJI brand, from our product design to packaging to our retail store concept,” said DJI CEO Wang Tao. “We chose this unique location in Hongdae for its vibrant cultural backdrop that combines urban arts, indie music and pop culture.

“DJI is also creating a cool new culture for aerial enthusiasts, allowing people to experience and see the world from a new perspective.”

The company said the store’s interior will be custom-designed to fit the vibe of both DJI and the Hongdae district.

“DJI views Korea as a market with strong potential and wants to provide a truly unique experience for anyone who walks into our new store,” said Moon Tae-hyun, the company’s Korea manager.

“Whether you are a professional looking for the latest aerial imaging equipment, or curious and looking for your first drone, you will get to experience our technology up close and in person.”

The store will sell the company’s Phantom 3, Inspire 1 and Spreading Wings series, as well as the company’s latest camera model, the Osmo.

BY KIM YOUNG-NAM [kim.youngnam@joongang.co.kr]