Bag designed by Gong Hyo-jin coming soon
The HYO BAG is a joint effort between Kong and the fashion and general merchandiser VINCIS.
As the name suggests, the celebrity participated in the every step of the process, from the design, selection of the leather and color to the name.
VINCIS is already accepting preorders on its website.
Kong said in an interview with VINCIS that the bag “is for convenience more than being the core of someone’s fashion, but if it can manage to be a ribbon on the gift box, that’s icing on the cake.”
By Jeong Byung-ki
with the Korea JoongAng Daily
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