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테스트

Insight Out

AUTHOR: Tina Seelig

PUBLISHER: HarperOne

PRICE($): 26.99

GENRE: Business & Money

In this revolutionary guide, Stanford University Professor and international best-selling author of “inGenius” adopts her popular course material to teach everyone how to make imaginative ideas a reality.

As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In “Insight Out,” she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others.

Drawing on more than a decade of experience as a professor at the Stanford University School of Engineering, Seelig shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, to ultimately create something complex, interesting, and powerful. Coping with today’s constant change, everyone needs these skills to conquer challenges and seize the opportunities that arise. Seelig irrefutably demonstrates that these skills can be taught, and shows us how to mobilize our own energy and bring new ideas to life.





테스트

My Grandmother Asked Me to Tell You She’s Sorry

AUTHOR: Fredrik Backman

PUBLISHER: Washington Square Press

PRICE($): 16

GENRE: Literature & Fiction

A charming, warmhearted novel from the author of the New York Times best-seller “A Man Called Ove.”

Elsa is 7 years old and different. Her grandmother is 77 years old and crazy - as in standing-on-the-balcony-firing-paintball-guns-at-strangers crazy. She is also Elsa’s best, and only, friend. At night Elsa takes refuge in her grandmother’s stories, in the Land-of-Almost-Awake and the Kingdom of Miamas, where everybody is different and nobody needs to be normal.

When Elsa’s grandmother dies and leaves behind a series of letters apologizing to people she has wronged, Elsa’s greatest adventure begins. Her grandmother’s instructions lead her to an apartment building full of drunks, monsters, attack dogs, and old crones but also to the truth about fairy tales and kingdoms and a grandmother like no other.

“My Grandmother Asked Me to Tell You She’s Sorry” is told with the same comic accuracy and beating heart as Fredrik Backman’s best-selling debut novel, “A Man Called Ove.” It is a story about life and death and one of the most important human rights: the right to be different.





테스트

One Small Step Can Change Your Life: The Kaizen Way

AUTHOR: Robert Maurer Ph.D.

PUBLISHER: Workman

PRICE($): 9.95

GENRE: Business & Money

The essential guide to kaizen - the art of making great and lasting change through small, steady steps - is now repackaged as an impulse paperback with a dazzling new cover that speaks to its proper positioning as a self-help/inspiration title that’s applicable to business as well.

Written by Dr. Robert Maurer, a psychologist on the staff of both the University of Washington School of Medicine and Santa Monica UCLA Medical Center, and an expert on kaizen who speaks and consults nationally, “One Small Step Can Change Your Life” is the gentle but potent way to effect change. It is for anyone who wants to lose weight. Or quit smoking. Or write a novel, start an exercise program, get out of debt, or conquer shyness and meet new people.

Beginning by outlining the all-important role that fear plays in every type of change - and kaizen’s ability to neutralize it by circumventing the brain’s built-in resistance to new behavior - Dr. Maurer then explains the 7 Small Steps: how to Think Small Thoughts, Take Small Actions, Solve Small Problems, and more. He shows how to perform mind sculpture - visualizing virtual change so that real change comes more naturally. Why small rewards lead to big returns by internalizing motivation. How great discoveries are made by paying attention to the little details most of us overlook. Rooted in the 2,000-year-old wisdom of the Tao Te Ching - “The journey of a thousand miles begins with a single step” - here is the way to change your life without fear, without failure, and to begin a new, easy regimen of continuous improvement.

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