World’s first

Home > Business > Economy

print dictionary print

World’s first


Swiss food giant Nestle unveiled the world’s first product made of naturally pink “Ruby” chocolate in Korea and Japan on Thursday, amid growing popularity of uniquely flavored chocolates among local consumers.

Ruby, developed by Swiss chocolate producer Barry Callebaut, is the first new type of natural chocolate since Nestle unveiled white chocolate 80 years ago. Barry Callebaut said no berries, berry flavors or colors were added to make the pinkish color of the ruby chocolate.

“Today is a historic day for Nestle and all the chocolate industry,” Nestle Korea CEO Erwan Vilfeu said during a press conference in Seoul. “Given the degree of sophistication of Korean consumers, we are delighted to announce that Nestle has decided to launch, for the first time in the world, KitKat Ruby in Korea and Japan.”

The Sublime Ruby product will be exclusively available at KitKat’s online and offline stores in Korea and Japan from Friday. YONHAP

More in Economy

Average selling price of Seoul apartments hits 1 billion won

New legislation on online shopping proposed by FTC

Cash is truly king in time of coronavirus

When settling for a studio apartment is too expensive

Bill creates new rental protections for small businesses

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now