Clothes brand Handsome to launch home fitting service

Handsome, a local apparels brand, said Monday it is launching a new service for customers to have their selected clothes delivered and tried on at home before deciding on any purchases.

Online shoppers can pick up to three pieces of clothing to be delivered to their residence at a time slot of their choice by clicking products that are marked as available for the service. They will be brought to the homes by Handsome employees and vehicles.

Some 1,300 pieces from 21 brands of the apparels group will be open to the “at HOME” service that will begin first for Handsome’s VIP and frequent online shoppers in parts of Seoul, the company said. The areas and products of service will gradually be expanded afterward, it said.

Customers will have two days to decide whether they want to make any purchases or they can return all items without extra cost.

Handsome has been focusing on the online-to-offline business, allowing customers to buy online and pick up at offline locations and providing curation services to recommend items based on collected data on clients’ preferences. The company claimed the home fitting service is the first in the domestic fashion-retail industry. Yonhap