Local TV remakes to air in Thailand
CJ E&M said the channel, True4U, will broadcast Thai adaptations of the TV series “Oh My Ghost,” the reality show “Grandpas Over Flowers” and the rap competition show “Show Me the Money,” starting next month.
Thai versions of the company’s other programs, including “I Can See Your Voice” and “Golden Tambourine,” have already aired.
Since 2015, CJ E&M has been exporting popular TV program formats to Thailand. In 2016, the company established True CJ Creations, a joint venture with True Visions, the largest media provider in Thailand.
According to the Korea Creative Content Agency, Thailand is the second-biggest importer of Korean TV formats after China. The country’s TV entertainment market records an average annual growth rate of 6.1 percent and is expected to reach $4 billion by 2020.
“Korean entertainment content is popular in Thailand, which exerts a huge cultural and economic influence over neighboring countries like Myanmar and Cambodia,” Seo Jang-ho, the head of CJ E&M’s global content sales department, said.
Yonhap
with the Korea JoongAng Daily
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