SM6 is a good fit for more discerning buyers

Industry

Published: 22 Mar. 2018, 19:46

SM6 is a good fit for more discerning buyers

Renault Samsung Motors will launch new colors for the SM6 sedan to target consumers looking for cars with emotional appeal. [RENAULT SAMSUNG MOTORS]

Car features and appearance have increased in quality recently, and buyers are placing greater importance on emotional satisfaction when choosing a vehicle. Today’s customers want to be pleased with even the smallest design details.

Driving dynamics, engine power and handling are no longer the only criteria for shoppers. They now care about quality interior materials, easy-to-use user interfaces and beautiful exterior colors.

Renault Samsung has added a new paint color, Amethyst Black, to the SM6’s top trim level, RE. Amethyst, which is a type of violet quartz, combines the classic colors of violet and black.

The SM6 midsize sedan is the first use of the new color, and it has been a hit among consumers. Pantone chose ultraviolet as its featured color for 2018, and the amethyst shade is growing in popularity.

Consumers this spring are likely to be concerned about fine dust levels. The SM6 features an ionizer, which can remove viruses and toxic substances from the car interior’s air for peace of mind during polluted days.

The SM6’s ionizer has two modes. In the relax mode, it reduces viruses and allergens present in the air. When set to clean mode, is provides a comfortable driving environment by releasing ions.

The ionizer’s automatic deodorization function provides a clean driving environment and also gets rid of harmful substances.

The SM6’s multi-sense function provides drivers with five distinct driving modes to suit drivers with varying tastes. In comfort mode, the steering becomes light and effortless. In eco mode, gas mileage is prioritized. In sports mode, the SM6’s handling and engine response are improved, and personal mode is up the tastes of the driver.

Other manufacturers’ models have their own interesting interior touches.

The new Peugeot 2008 also attracts drivers with its own unique interior mood.

The 2008 has a fancy and future-oriented mood reminiscent of an airplane cockpit, which appeals to those in their 20s and 30s.

The seats, dashboard and Alcantara door panel trim give off a cozy, classic look.

The car’s massage seats and fragrance diffuser contribute to its relaxing atmosphere.

“Customers have recently shown preferences for the premium emotional features of cars. The SM6 is representative of premium mid-sized sedans, and it provides a high degree of satisfaction with its detailed mood functions,” said an official from Renault Samsung Motors.

By Kim Min-ji