A World Cup filled with Cass
Models pose with 2018 World Cup Russia special edition cans of Cass at the Banyan Tree Club & Spa Seoul in central Seoul on Thursday. Cass will conduct marketing events for the World Cup under the campaign slogan “Turn everything upside down.” The slogan expresses the hope that the Korean team, which has been struggling recently, will play well at the World Cup. Appointed as the official beer for the international sporting event, Cass will sell special edition cans with its brand name printed upside down. It will also offer a larger 740-milliliter (1.56-pint) can, the largest can of beer ever sold by a domestic brand. [ORIENTAL BREWERY]
with the Korea JoongAng Daily
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