Uber Eats will now deliver your GS25 favorites

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Uber Eats will now deliver your GS25 favorites

Convenience stores are increasingly expanding their partnership with food delivery apps, making their products available for order via the popular platforms.

GS25 signed a partnership with Uber Eats to deliver the convenience store’s products via the global food delivery platform. GS25 started testing the service Monday at its direct management stores in Gangnam, southern Seoul, Gwangjin District, eastern Seoul, and Seodaemun District, western Seoul.

GS25 plans to expand the service to all convenience stores in the capital area by the end of this year.

The food delivery market is estimated to stand at 3 trillion won ($2.7 billion), with around 25 million users in total as of last year.

Uber Eats users can just have GS25’s products delivered directly to their door without also having to order a restaurant meal.

“Amid the growing delivery market, we formed a partnership with Uber Eats to adopt a delivery service system to meet the rising demand for users that seek to have convenience store products delivered,” said a spokesperson for GS Retail. “We will do our best to maximize the differentiation points we have from our rivals by developing smart service products that could cater to customer needs.”

Major food delivery platforms Yogiyo and Ddingdong, a lifestyle delivery platform that delivers products from convenience stores and discount chains, are also working with GS25. The convenience store launched its service with Yogiyo in April and Ddingdong in 2016, with the expectation of combining convenience stores’ 24-hour operating hours and the practicality of delivery platforms.

CU, another convenience store operator, also uses Yogiyo’s delivery service. Since April, Yogiyo users have been able to order goods from certain CU stores via the Yogiyo platform. CU tested the service at 30 of its stores and saw double-digit growth in sales of desserts and dosirak, or lunch boxes with rice and side dishes. As of last month, CU expanded to run the service at 1,000 branches nationwide and is planning to increase that number.

7-Eleven hasn’t yet launched a delivery service, but said that it is positively reviewing the idea of adopting a similar service. Emart24, a latecomer to the convenience store market, currently has no plans to offer such a service due to its small size.

Emart24 operates around 4,000 stores, far less than GS25 and CU, which run more than 13,000 stores nationwide.

BY JIN MIN-JI [jin.minji@joongang.co.kr]
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