A look at the future of an emerging: ‘Creator Week&’ will feature biggest names in local online media

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A look at the future of an emerging: ‘Creator Week&’ will feature biggest names in local online media


Participants and producers of “Creator Week&” and the 2019 Incheon International Single-Media Festival pose for a photo on Aug. 4. [KWON HYUK-JAE]

In need of creative inspiration? The place for you to go this weekend is the three-day “Creator Week&” event that kicks off today at COEX Hall C in southern Seoul. Lasting until Sunday, the event will provide an assortment of programs featuring some of today’s most popular creative figures.

Organized by the JoongAng Ilbo, an affiliate of the Korea JoongAng Daily, and sponsored by the Ministry of Culture, Sports and Tourism and the Seoul Metropolitan Government, the conference promises a chance for its visitors to talk to popular YouTubers and content creators and enjoy live performances from popular K-pop acts.

The inside scoop

Today’s event, which kicks off with a performance by Hoppipolla in the morning, will feature “Creator Talk,” a panel of nine figures working in content-related fields who will each share their insight.

While Choi In-seok, president of multi channel network (MCN) company Leferi (a production and agency company of beauty and cosmetic related content), and Lee Pil-sung, president of MCN company Sandbox Network give a talk on how content creating works these days, Vice President Kim Tae-won of YouTube Korea and Kim Joon-sung, vice president of live-streaming platform Afreeca TV, will give a presentation on the relationship between creators, platforms and users.

Nam Kyung-ah, the head of the brand marketing team at Chinese video sharing app TikTok, will explain the rising popularity of short videos, followed by Ahn Seung-hae, product general manager of Chinese portal site Baidu and his presentation on the Chinese creator market and video platforms in China. Kim Hack-jun, the chief producer of JTBC’s Studio Lululala will share his experience of working with two of the studio’s most popular video series, “Wassup Man” and “Workman.” Attorney Choe Jeong-kyu of Jipyong LLC will talk about what content creators need to consider when working with and creating their own intellectual property.

In the business zone, 18 companies will provide consultation for visitors, including multi channel network companies and JoongAng Ilbo’s JoinD, a media outlet that focuses on blockchain.


Hands-on fun

The event will also feature opportunities for visitors to have hands-on fun at different booths in the Playground & Refresh Zone as well as the MCN Zone.

At the open studio booth set up by KT’s Creator Factory Center, visitors can get to experience what it’s like to be a YouTuber with their “I am YouTuber” event, as well as get a chance to get their business ideas out through their promotional project. Sejong Telecom’s beauty video commerce platform, called wallaVU, will feature famed beauty creator Risabae, who will reveal her insight into the industry.

Fans of YouTuber Kkuk TV can visit the Treasure Hunter booth to get a personal autograph, while at the same time watching YouTubers Edmmer and Clark TV holding a mukbang right in front of your eyes. At the booth set up by Afreeca TV will be broadcasters GgaebagiGgaebagi and Ginyuda holding a livestream session, along with the chance to get an autograph from broadcasters Choegoda Eukbak on the first day and Yusona on the next day, along with live streaming sessions with LOL Seongsaeng and Soheezzang. GlanceTV will host a performance from girl group GWSN on Saturday in addition to other acts spanning throughout the weekend.

Software developer Espresso Media’s booth will show off digital technology that uses artificial intelligence (AI) to change low-resolution pictures into high resolution digital photographs. Each person can bring up to five pictures to transform on their own. Merchandiser Seoul Auction Blue will hold a series of events as well, including a auction for limited edition items such as sneakers.

Swag galore

The event is also offering many goodies for attendees to take home.

Brick Campus, which makes large sculptures out of Legos, will set up a large-scale display that reenacts an action scene from the “Avengers” movie franchise, and will give a 30 percent discount on tickets to their exhibitions to the first 1,000 people that come to the event everyday. Shoemaker Crocs will give out a total of 300 pairs of shoes, while BGM, a copyright-free music library service, will give out 3,000 free trial vouchers that will allow users to get 50,000 won ($41.35) worth of music for free for a month.

Dong-jin Pharmaceutical will give out their new products called Sokbbeong and Sulggae, both of which are supposed to help with hangovers, through on-site games. Adidas Eyewear will give a 100,000 won voucher to the first 100 people to show to the booth that they’ve followed Silhouette Korea on Instagram. Mario Outlet booth will also provide online vouchers that will give discounts on their products. Car maker Peugeot will give gifts to anyone who signs up. Binggrae will give gifts to 3,000 people everyday in the resting zone.

The event will begin at 11 a.m. today and at 10 a.m. on Saturday and Sunday. It will end at 6 p.m. every day.

Tickets cost 10,000 won per day, and 20,000 won for a three-day pass. A super pass which allows entrance to all performances and events for three days costs 30,000 won.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]
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