Soon you'll be able to buy that skinny latte with a Starbucks credit card
Published: 16 Jun. 2020, 15:44
Starbucks Korea CEO Song Ho-seob, left, and Hyundai Card Vice Chairman Chung Tae-young pose for a photo at a Starbucks in Jongno District, central Seoul on June 15.
The new card marks the first time the coffee franchise has partnered with a local card company since it entered the Korean market in 1999 as its own loyalty scheme, dubbed My Starbucks Rewards, has a strong foothold here with more than 6 million users.
Hyundai Card, a financial affiliate of Hyundai Motor Group, said the company and Starbucks Korea signed a credit card partnership agreement on Tuesday.
Unlike Starbucks, Hyundai Card has been active in collaborating with the retail industry, launching branded cards with Costco, eBay and most recently Korean Air.
The exact timeline and details of the reward program are still under discussion, according to Hyundai Card.
With the launch of the branded credit card, the two companies will be able to utilize accumulated transaction data to offer more personalized services, Hyundai Card said.
BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]
with the Korea JoongAng Daily
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