[SPONSORED REPORTS] LG Chem sets a new personal bestThe company’s brand value exceeded W4trillion for first time

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[SPONSORED REPORTS] LG Chem sets a new personal bestThe company’s brand value exceeded W4trillion for first time

LG Chem employees examining a product in the Ochang battery manufacturing plant. [LG CHEM]

LG Chem employees examining a product in the Ochang battery manufacturing plant. [LG CHEM]

LG Chem exceeded 4 trillion won ($3.5 billion) in company brand value for the first time in its history, according to British brand evaluation consulting company Brand Finance’s report: “Chemicals 25 2020.”

LG Chem continued its upward momentum from the previous year, securing fourth place in brand value in the chemical field. In hopes of continuing this momentum, LG Chem is aiming to reach 59 trillion won in total sales figures while attaining double-digits in profit ratio by 2024.

Having declared this year as “The Year of Execution,” LG Chem plans to significantly revamp and improve its existing four sectors.

In the petrochemical sector, LG Chem is strengthening foreign partnerships in hopes of ascending into a global petroleum business firm. With investments worth 2.6 trillion won, LG Chem will expand the processing capacity of Naphtha Cracking Center, upscaling its ethylene and fine-grade polyolefin production by 800,000 tons each and enabling mass production of both by the end of 2021. Additionally, by increasing the sales ratio of products with LG’s house-made products with market competitiveness such as Elastomer or next-gen Super Absorbent Polymer by 20 percent of the total sales figure before 2022, LG Chem is hoping to establish a firm income model in the industry.

In the cell battery sector, LG Chem’s goal is as simple — keep its lead. LG Chem plans to retain its No. 1 spot in the battery market by focusing on major battery supply deals for third-generation electric cars. Thus, LG Chem is planning to expand its battery production capacity to 100 gigawatt hours, enough to supply 1.7 million high-powered electric vehicles. LG Chem also signed a joint-venture contract with General Motors in electric car battery cell production last December. This venture deal will enable LG Chem to procure more than 30 gigawatt hours of battery production. Additionally, apart from cell battery manufacture, LG Chem is also planning on focusing its expansion of Energy Storage System products on smart devices and new market products such as compact vacuum cleaners and electric bicycles.

The high-tech materials sector will be focusing on developing materials for displays, automobiles and battery components, according to LG Chem. In the display field, OLED protective film, OLED encapsulation film, and foldable next-generation display development are planned. In the automobile components field, lightweight car frame material research via engineering plastic development is scheduled. Lastly, on battery components development, LG Chemical, and global cobalt refining company, Huayou Cobalt from China agreed to establish a joint cathode and precursor manufacturing company in 2018. Through the agreement LG Chem secured a stable supply of cathode and other electronic battery components.

In the bioscience sector, two diseases, diabetes and cancer, were targeted as focal points for LG Chemical. By utilizing its previous experience of developing diabetes treatment drug Zemiglo, LG Chem is aiming to develop a new, better-performing diabetes treatment drug.

Regardless of the products’ nature, whether chemical, pharmaceutical, or electrical components, LG Chem aims to make sustainability its ultimate goal, pledging itself to social contribution in every aspect of society, in the hopes of finding and implementing sustainability in every process.

By Ahn Tae-lahm [ahn.taelahm@joongang.co.kr]

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