[SPONSORED REPORTS] Dong-A’s SelfRX offers variety

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[SPONSORED REPORTS] Dong-A’s SelfRX offers variety

SelfRX will provide a tailored nutritional supplement experience to buyers with its two ranges that include 15 different products. [DONG-A PHARMACEUTICAL]

SelfRX will provide a tailored nutritional supplement experience to buyers with its two ranges that include 15 different products. [DONG-A PHARMACEUTICAL]


SelfRX is a nutritional supplement product for customer’s self-health-promotion engineered by Dong-A Pharmaceutical.

By utilizing its Mapping Nutrition Appropriate Solution, a Dong-A Pharmaceutical medicinal engineering principal accumulated over its 88 years of service, SelfRX offers a variety of different nutritional options.

Not only does it contain essential vitamins, minerals, amino acids and antioxidant-rich components, SelfRX comes in a variety of options with a total of 15 products across two ranges. Four multivitamin and mineral “essential” lines and 11 specific age-variant “solution” lines enable customers to choose the nutritional supplement best suited to their needs.

The essential line, which is comprised of four multivitamin products for men, men over 50, women, and women over 50, comes with 21 different vitamins and minerals. The solution line and its 11 distinctive products provide specific nutritional benefits for the digestive system, eyes, liver, blood circulation, stomach, joints, bones, teeth, immune system, skin and prostate and alleviate menstrual symptoms. Conveniently, every product only needs to be consumed once per day, and the design of each container makes it easier for users to carry the product.

“The trend of self-reliance, such as organizing your own wedding and decorating your home by yourself, is growing more popular every day. It was rather imperative for us as a pharmaceutical company to accommodate the changing tides. Hence SelfRX was made to provide a personal touch in terms of nutritional supplement consumption,” said an official from Dong-A Pharmaceutical.

By Ahn Tae-lahm [ahn.taelahm@joongang.co.kr]

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