CJ ENM, Tving and Hyundai work on rolling content

From left: Tving co-CEO Rhee Myung-han, Hyundai Motor Group Managing Director Choo Kyo-woong and CJ ENM Chief Operating Officer Lim Sang-yup pose after signing a memorandum of understanding on Monday. [CJ ENM]

CJ ENM announced a partnership with Hyundai Motor Group to offer its TV shows on the company's cars, as drivers are expected to need more entertainment in the era of autonomous driving.

CJ ENM, Tving and Hyundai Motor Group signed a memorandum of understanding Monday to provide Tving shows on the automaker’s connected-car service, software that uses wireless networks to offer internet-based services in cars.

Tving is an over-the-top streaming service 70.5 percent owned by CJ ENM. It offers original content and shows that air on broadcasting channels such as tvN, OCN and Mnet.

With the partnership, CJ ENM will make more shows and audio content for drivers. Tving will focus on upgrading its streaming application so that it can be used in cars.

Hyundai Motor Group will develop its connected-car infotaintment system so that the Tving app can be used.

Drivers and passengers in Hyundai Motor, Kia and Genesis cars will be able to watch Tving videos on the vehicle's digital screens.

“Cars won’t just be considered a means of transportation in the era of autonomous driving, but become a moving media platform that increases the importance of entertainment content,” said Lim Sang-yup, chief operating officer of CJ ENM.

“CJ ENM will continue to partner with Hyundai Motor Group so that programs on Tving and other audio content can be supplied to their connected car service.”

BY LEE TAE-HEE [lee.taehee2@joongang.co.kr]