Samsung to focus on customization, connectivity at CES

Han Jong-hee, head of the DX (Device eXperience) division at Samsung Electronics [SAMSUNG ELECTRONICS]

The chief of Samsung Electronics’ smartphone and consumer electronics business will detail how the tech company will improve customizing features and seamless connectivity across different devices during CES 2022 next month.

Han Jong-hee, head of the DX (Device eXperience) division, gave a glimpse into the company’s exhibition and his keynote speech set for Jan. 4 ahead of the trade show.

Han explained the company’s plan to further connectivity across Samsung-branded devices, an initiative that prompted the company to merge its mobile phone and appliances divisions this month.

“At Samsung, we believe your devices should reflect your lifestyle, your passions and your personal tastes, from the smartphones in your hand to your appliances and screens. And by working together seamlessly, they should make your life easier, so you can do more of the things you love,” Han said through a statement uploaded on Samsung Electronics’ website.

Han went on to tease the new products being introduced at the international trade show that will run from Jan. 5 through Jan. 8.

“At CES, you will see our latest innovations and experiences — including products that give you the freedom to watch TV from anywhere and turn any space into a landscape or a piece of art,” he said

Han's comments imply that the electronics maker could be planning to introduce a plug-less TV that users can wheel around, like the StandbyME model from LG Electronics.

He also emphasized that Samsung focused on making its products more customizable.

“And because everyone has their own unique personal taste and lifestyle, we want to empower you to customize your devices based on what matters to you most,” Han said.

In the speech at CES, he will also outline Samsung’s endeavor to reduce its impact on the environment in the manufacturing process.

“At Samsung, we are infusing sustainability into everything we do, from the chips that power our products to the consumer experience on the devices themselves,” he said.

Samsung Electronics received a total of 43 CES Innovation Awards this year, including four “Best of Innovation” titles.

The Galaxy Z Flip3 Bespoke Edition won the Best of Innovation Award, alongside Samsung’s televisions and gaming monitor, according to the company.

The 2022 edition of the trade show will be a hybrid in-person and digital event as it will host both physical and digital booths to showcase the newest technologies.

BY PARK EUN-JEE [park.eunjee@joongang.co.kr]