YG launches package for Korean learners featuring Blackpink
Korean students can now study the language using actual conversations between Blackpink members, the girl group’s agency YG Entertainment said Monday.
A teaching material package titled “Blackpink in your Korean” was released on the same day, created in collaboration with YG Entertainment and HYBE Edu, an educational tech company that is a subsidiary of HYBE.
The material follows a storyline of a protagonist named Blinky visiting Blackpink’s house and spending a day with the members. Blink is the name of Blackpink’s fandom.
The content includes conversations and sentences that Blackpink members actually said in their previous original content, and features Korean vocabulary that members use frequently in real life. YG Entertainment said it expects the feature will make studying the Korean language more familiar to fans and also help teach them vocabulary that is used in everyday life.
The package consists of two books, a pocket-sized book, role play kit and Korean keyboard stickers. It is available in two editions, English and Mandarin, and offers support in Korean, English, Japanese, Mandarin and Indonesian.
Preorders are available from Monday to March 14 on fan community app Weverse Shop and K-pop fan commerce platform KTOWN4U.
Blackpink debuted in 2016 with its first single “Square One” and has released hit tracks including “Playing with Fire” (2016), “Forever Young” (2018), and “Lovesick Girls” (2020).
BY HALEY YANG [email@example.com]