Samsung Electronics rolls out 21 Neo QLED 8K TVs
Samsung Electronics introduced a number of televisions with improved color contrast and depth made possible by advanced processors.
At an event held virtually on Wednesday, the company rolled out 21 Neo QLED TVs with horizontal resolutions of about 8,000 pixels, a feature better known as 8K.
Neo QLED TVs use LCDs for main pixels and light emitting diodes (LEDs) for backlighting. What differentiates the Neo QLED from its LCD-LED peers is the tiny size of LEDs in the backlight, allowing for better color control.
This year's models are fitted with Neural Quantum Processor 8K, processors that integrate multiple neural networks for better picture quality.
"The latest processor has 20 independent neural AI networks, each analyzing the content's characteristics and picture quality for optimal viewing, regardless of the source," said Samsung Electronics in a statement.
The TV maker refined interfaces and settings for easier use with a wide range of applications, such as gaming.
The new products feature four High-Definition Multimedia Interface (HDMI) ports on the side. Existing TVs typically have two or three.
For gamers, the Neo QLED has a refresh rate of 144 hertz, an upgrade from the previous Neo QLEDs with a 120-hertz refresh rate.
Refresh rate, also known as the scan rate, refers to the number of times a display updates with new images each second.
Samsung Electronics focused on connecting other Samsung devices with the latest televisions through an app called SmartThings.
During a press tour arranged by the manufacturer, the company demonstrated a setting where the app adjusts the sound of air conditioners and closes curtains when a user turns on the set.
Samsung Electronics Vice Chairman Han Jong-hee highlighted the importance of connectivity across different devices during the Unbox event.
"We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits," Han said. "The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences."
The Neo QLED can also work with Galaxy smartphones and watches especially when users switch to exercise mode on the TV.
The mobile devices measures heart rate and calories being consumed while users work out.
The 75-inch 8K Neo QLED will be retailed at 12.9 million won ($10,636), and the 85-inch variant for 18.4 million won.
BY PARK EUN-JEE [email@example.com]