Third Apple store in Korea to open on Saturday

Apple's third store is set to open on Saturday, in Myeong-dong, central Seoul. [YONHAP]

Apple is opening its third store in Korea on Saturday. The store, located in Myeong-dong, central Seoul, will be housed in a two-story building, making it the largest Apple store in Korea.

“We are thrilled to deepen our relationship with our Korean customers with the opening of this special store in Myeong-dong,” said Deirdre O’Brien, Apple’s senior vice president of retail and people.

Apple opened its first Korea store in Gangnam District, southern Seoul in 2018, and the second one in Yeouido, western Seoul, in February last year.

Visitors will be able to browse the latest Apple products on the first floor. The second floor is reserved for business consultations and Today At Apple sessions, in which participants learn about content creation from experts and artists.

On Thursday, the first-ever K-pop remixing session by Today At Apple was held at the Myeong-dong store, featuring boy band Seventeen with a forthcoming single "Darl+ing." The session will be available in other Apple stores across Asia, the company said.

Customers who order Apple gadgets online will be able to pick up their products at the Myeong-dong store. Korea joins the United States and Germany as the third country in which Apple offers this pick-up service.

Over 220 employees from eight countries will be working at the store, according to Apple.

Apple is allowing visits for only those who make reservations in advance due to Covid-19 pandemic safety measures.

BY SHIN HA-NEE [shin.hanee@joongang.co.kr]