Seventeen promotes opening of Korea's largest Apple store

K-pop

Published: 07 Apr. 2022, 17:35 Updated: 08 Apr. 2022, 16:58

Seventeen promotes opening of Korea's largest Apple store

Boy band Seventeen attends Thursday's press conference for its collaboration project celebrating the impending opening of Apple Myeongdong, the largest Apple retail store in Korea, in central Seoul. [APPLE]

Boy band Seventeen joined forces with Apple Korea to promote the upcoming opening of Apple Myeongdong, the largest Apple retail store in Korea, set to open its doors on Saturday.

The boy band attended a press conference at the store located in Myeong-dong, central Seoul, on Thursday to introduce the collaboration.

To celebrate the store’s opening, the band has teamed up with Apple to present a myriad of content to the store’s visitors and users of the brand. Seventeen featured in a video used for the store’s “Today at Apple,” which are tech educational sessions offered to visitors at the brand’s stores. The sessions instruct users on how to make the most out of Apple products in photography, music and video-making in an easy-to-follow way. The “Today at Apple” session featuring Seventeen will only be available at the Apple Myeongdong store in April, then at Apple stores all throughout Asia from May.

Part of the “Today at Apple” is called “Music Lab: Seventeen Remix” — the 60-minute session will instruct visitors how to use Apple’s music creation software GarageBand, which allows users to make and remix music, using Seventeen's upcoming single "Darl+ing" as an example. Users can try remixing "Darl+ing" themselves on GarageBand.

“Darl+ing" is Seventeen’s first English-lyric song scheduled to drop on April 15. The track is Seventeen’s heartfelt message toward Carat, its fandom. “Darl+ing” is the first K-pop song to be used as part of the education session.

"We are so excited to see what remixes fans come up with," said member Seungkwan during the conference. “We have used GarageBand since our trainee years to practice how to produce music ourselves.”

“I hope fans can feel like making music is an experience we can share,” said member Woozi, "and that by using GarageBand, fans can see exactly what creation experience we go through."

“Us members have discussed our interest in music since we were young, in our trainee years,” Woozi added. “Using the app was an easy way to resolve that urge to make music ourselves. We remember staying up all night making songs for fun.”

“I think that experience is what enabled us to become the ‘self-producing idol’ we are today,” Seungkwan said.

Employees from eight nations will provide service in 11 languages at the store when it opens. Apple plans to launch more collaboration projects with K-pop artists in the future.

BY HALEY YANG [yang.hyunjoo@joongang.co.kr]