Mirae Asset Life Insurance strives for social responsibility
![Mirae Asset Life Insurance workers volunteer at Seoul National Cemetery on Oct. 13. [MIRAE ASSET LIFE INSURANCE]](https://koreajoongangdaily.joins.com/data/photo/2022/10/25/6952e2f9-1380-4fee-8f96-8e1edbfe362f.jpg)
Mirae Asset Life Insurance workers volunteer at Seoul National Cemetery on Oct. 13. [MIRAE ASSET LIFE INSURANCE]
Under the company’s philosophy, “The Practice of Warm Capitalism with Consideration,” Mirae Asset Life Insurance has made continuous attempts to realize and deliver corporate social responsibility. The established principles of the company encourage workers to fulfill a minimum of eight hours of volunteering activities every year.
In particular, participatory volunteering has been actively practiced in response to the pandemic. Products crucial for livelihoods such as masks book covers, and sanitary kits for children with cancer are only a few of the many interactive assistances Mirae Asset workers have provided to society.
At the end of last year, Mirae Asset Life Insurance workers made 300 hot packs from grain and delivered them to underserved elderly communities themselves. These hot packs not only delivered warmth to the elderly at nursing hospitals and care shelters, but also displayed love and care for those facing physical and economic difficulties. What’s more, the organic hot packs are free from harmful radioactive waves unlike conventional thermal items.
Three hundred Mirae Asset Life Insurance workers who engaged in this project gathered to package the hot packs with consideration, sorting the grains and sewing the fabric. In particular, the outer layer of cloth that encloses the grains are of superior quality and can be reused by simply putting it in the washing machine.
In 2023, Mirae Asset Life Insurance wishes to strive “Social Contribution Activities Together.” The pledge includes the company’s dedication to fulfill its social responsibilities and create an inclusive community.
In the first quarter of this year, all executives participated in the “1% Sharing of Hope” initiative, donating 1 percent of their salary. Voluntary donations called the “LOVE fund” are led by employees who donate a certain portion of their earnings to the Mirae Asset Park Hyeon Joo Foundation. The company has also collaborated with Life Insurance Social Contribution Committee for ten consecutive years to make “ho ho kits” for child patients with cancer. This kit includes sanitary products and the clever name conveys that it will blow the illness away and make children laugh again.
To commemorate Korea’s Memorial Day, volunteers from the company visited the National Cemetery in Seoul and Daejeon in May and took part in groundskeeping activities. This has been an annual event since 2014, and workers display their love for the country by participating in the event.
In September this year, all workers participated in the annual Chuseok donation program under the name “Blissful Bundle.” The company is planning to provide daily necessity kits for the isolated in winter and has several other plans that include planting trees, solving fine dust problems and supporting social minorities.
“Mirae Asset Life Insurance will continuously endeavor to fulfill our business philosophy by collaborating with regional communities and seeking new ways to practice sharing and caring,” said an official from Mirae Asset.
BY LEE HYEIN [lee.hyein@joongang.co.kr]
with the Korea JoongAng Daily
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