‘Mobis Virtual Showroom’ highlights brand value
![Client firms of Hyundai Mobis can enjoy the full collection of products and services from Mobis Business Connect. [HYUNDAI MOBIS]](https://koreajoongangdaily.joins.com/data/photo/2022/10/31/224a4706-826e-4734-a949-910066e50ef4.jpg)
Client firms of Hyundai Mobis can enjoy the full collection of products and services from Mobis Business Connect. [HYUNDAI MOBIS]
Hyundai Mobis operates its showroom online, fulfilling the desires of fans and leading the way for revolutionized marketing techniques in a post-pandemic future.
Hyundai Mobis realizes that it is inevitable to overlook the sense of realism that can be created through articulate graphics and web design. The company aims to imply the attractive characteristics of an online space and maximize its communicative influence through the “Mobis Virtual Showroom.”
The Mobis Virtual Showroom allows easy access to all that are interested in Hyundai Mobis’s brand value, philosophy of mobile technology and concept. By simply clicking a menu option on the company’s homepage, visitors can enter a completely new realm where they can identify the company’s major achievements including the 2021 Seoul Mobility Show and CES 2022.
M.Vision POP and M.Vision 2GO, which are the dominant futuristic values specified by Hyundai Mobis, are also introduced through the Mobis Virtual Showroom.
M.Vision POP is a materialized idea of “Smart-Phobility” which stems from the idea of linking phones to automobiles, maximizing convenience and fun. M.Vision POP is equipped with “e-corner module technology” which means the vehicle can spin 360 degrees on the spot, allowing drivers to easily displace themselves when confronted with dead ends. It’s also optimal for crab walking, in other words driving side to side, which is beneficial for parallel parking.
M.Vision 2GO enables delivery vehicles to transfer to hydrogen-powered fuel cell cars with the company’s innovative hydrogen fuel cell power packs.
An online membership business room is available for global clients through “Mobis Business Connect” in the showroom. Promotions of Hyundai Mobis’s representative items such as sensors for hands-free driving, steering systems, lighting grills, moveable ultra-wide screens and roof air bags are informatively explained alongside videos that assist comprehension. Members can reserve a meeting on preferred dates with an official for in-depth discussions.
Hyundai Mobis plans to further expand its specialty in digital platforms for interactive communication with global clients and strengthened relationships. The company has constantly invested in virtual platforms since 2020 to prepare for unexpected changes in international society. Virtual tech-fairs, online streamed promotions and demonstration videos are all part of Hyundai Mobis’ contactless marketing strategies. In order to do so, Hyundai Mobis has built The Studio M, a digital studio in Yongin Research Institute, conducted AR-launching shows and held technology forums and online streaming events.
BY LEE HYEIN [lee.hyein@joongang.co.kr]
with the Korea JoongAng Daily
To write comments, please log in to one of the accounts.
Standards Board Policy (0/250자)