Volvo Cars Korea puts its customer service at the forefront
![Volvo Cars Korea presents its representative models on Oct. 5 to highlight the company’s improved services. From left: The XC90; S90; S60; V60 Cross Country; XC40; and XC60. [VOLVO CARS KOREA]](https://koreajoongangdaily.joins.com/data/photo/2022/11/10/f5b93f14-3fa4-494f-8f95-01ae29195981.jpg)
Volvo Cars Korea presents its representative models on Oct. 5 to highlight the company’s improved services. From left: The XC90; S90; S60; V60 Cross Country; XC40; and XC60. [VOLVO CARS KOREA]
Under its 10 years of exponential growth, Volvo Cars Korea continues to invest in securing high-quality customer service.
Among Volvo’s offered attributes, a multi-purpose digital installment called the T Map Infotainment is most noticeable. As a collaborative project worth 30 billion won with T Map Mobility, this in-car device is applied to all of Volvo’s automobiles, providing enhanced driving experiences to drivers. For the company’s models in 2023, all vehicles are equipped with an expanded digital service package comprised of not only T Map Infotainment but also Volvo Assistance and the Volvo Cars app.
According to Consumer Insight, an automobile research institute, Volvo has been crowned first in two sectors including the satisfaction of AS services and product quality this year. It also received positive feedback for the product’s longevity which equated with buyers’ initial satisfaction perceived at purchase.
Volvo aims to minimize customers’ burdens while maximizing the brand’s luxurious Swedish values. Launching Service by Volvo, the company’s dominant customer service system, in 2019, the company has endeavored to increase the number of maintenance facilities for the convenience of customers.
Volvo Personal Service (VPS) offers customized one-on-one care for individual customers, differentiating it from conventional automobile services. An assigned technician conducts the entire process of reception, consultation, repair and finalization under Volvo’s defined philosophy of a “human-centric car company.”
All of Volvo’s service centers in Korea enable visitors to access Volvo Cars Global Wi-Fi Service. This network connects an impaired vehicle to the Vehicle Information and Diagnostics for Aftersales, Volvo’s high-tech diagnosis device. The technician is capable of repairing 5 vehicles at once thanks to this system. This innovative service was highlighted in Volvo International Service Training Award with the Korean representative team being awarded for its quality repair services.
Volvo’s constant efforts for qualitative advancement is also a result of the brand’s various options of characterful automobiles. Volvo has launched a number of electric vehicles this year such as the C40 Recharge and XC40 Recharge. The company also provides vehicles with aesthetic designs and strengthened capabilities including the S60, V60 Cross Country, XC90 and XC40 which has been selected as the best compact SUV twice in Europe.
Volvo Cars Korea sold 9,437 cars between January and September this year according to the Korea Automobile Importers & Distributors Association. The 90 clusters including S90, XC90 and V90 accounted for about 42 percent of sales, followed by the 60 clusters and 40 clusters occupying 34 percent and 24 percent respectively. These numbers display the balanced growth of Volvo as well as its steadfast improvements to be made in future business.
BY LEE HYEIN [lee.hyein@joongang.co.kr]
with the Korea JoongAng Daily
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