Google Cloud hosts data of Korea's biggest and best

Tech

Published: 22 Nov. 2022, 17:10 Updated: 22 Nov. 2022, 17:56

Google Cloud hosts data of Korea's biggest and best

Andrew Chang, managing director of Google Cloud Korea, gives a presentation of Google Cloud's technologies to the local press during the “Next ’22 Recap: Seoul” annual tech conference held Tuesday at InterContinental Coex Seoul, southern Seoul. [GOOGLE CLOUD KOREA]

Collecting data without the proper tools to analyze it is like collecting “pretty garbage,” according to Google Cloud Korea.

That's why you need Google Cloud, the company adds.

“Piling an immense amount of data without meaningful insight is just like piling pretty garbage in storage,” said Kim Jung-hoon, data analytics and machine learning practice lead of Google Cloud Korea. He was speaking at “Next ’22 Recap: Seoul” on at InterContinental Coex Seoul, southern Seoul.

“That’s where our data intelligence comes in,” he continued. “The more the data is collected, the more fragmented it becomes. It takes time for a company to constantly converge or manage the data, which is where our analysis tools can be used to manage the data on a logical level without inefficient repetition.”

Google Cloud has a 9-percent share in the global cloud market following Amazon and Microsoft.

Google Cloud Korea has won over many big clients since being established in 2018. Companies using Google Cloud include: Samsung Electronics, LG Electronics, Kia, Nexon, Kakao Brain, Nexon, NCSoft and Netmarble, according to Google Cloud Korea managing director Andrew Chang.

“Cloud companies have technologies that are similarly advanced, but what we promise is not only our cloud but access to Google’s artificial intelligence [AI] technology, machine learning and data analysis,” said Chang.

“As the operator of the world’s largest search engine, we can use the tools we have at Google to help clients analyze their data in a single cloud space, which significantly reduces the time and money needed than going back and forth from different storage spaces.”

Earlier this month, WeMakePrice announced that it will be moving all its data to Google Cloud.

Instead of simply using the “lift and shift” method — moving an application and its associated data to the cloud without redesigning the app — WeMakePrice will utilize Google’s Kubernetes Engine (GKE), a comprehensive open-source system that makes data migration easier and faster.

“We believe the move will not only give us a more stable infrastructure to provide our services on, but the ability to adapt to the fast-changing market better,” said Moon Chang-jae, head of platform development division of WeMakePrice.

“We talk about economic hardships, but we think these are times that we should be investing to get a head start in the next step.”

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]