Girl group NewJeans to open pop-up stores with dessert brand Nudake

Girl group NewJeans's pop-up store "OMG! NU+JEANS" will be opened on Dec. 23 through Jan. 21. [ADOR]

Girl group NewJeans will be opening pop-up stores in collaboration with dessert brand Nudake ahead of its upcoming EP "OMG."

The pop-up store, named "OMG! NU+JEANS," will be selling cakes and seasonal items, as well as the groups' merchandise.

The five different cakes sold at the store will also feature in the group's upcoming music video for "OMG." Nine different products, including tree topper sets and garlands, will be sold at the store.

"The pop-up stores are an extension of the group's upcoming EP "OMG" that brings a winter vibe," its agency ADOR said.

The pop-up stores will be in Seongsu-dong, eastern Seoul, and near Dosan Park in Gangnam District, and will open from Dec. 23 to Jan. 21.

NewJeans debuted in August and has been soaring in popularity. It set a new record for a debuting K-pop group by selling 311,271 copies of its first EP “New Jeans” in a week. Songs “Attention,” “Hype Boy” and “Cookie” have landed on the music charts of Billboard and Spotify.

The group has five members: Hanni, Minji, Danielle, Haerin and Hyein.

BY CHO JUNG-WOO [cho.jungwoo1@joongang.co.kr]