HYBE subsidiary to launch creator-centered fan platform next year

[HYBE]

Binary Korea, a subsidiary of HYBE, will launch a creator-centered fan community platform in the first half of next year.

Binary Korea will launch an “interactive platform” on which creators can engage in various activities they want, and fans can interact with the creators easily, the company announced Friday.

The platform will provide a system and space where fans can directly participate in activities organized by creators, such as online communication for content production, online and offline events and product production. Services that had to be accessed through multiple channels will be available all in one channel.

“The new platform will be a solution that can satisfy both the needs of creators who are expanding their activities beyond content production and publishing, as well as those of fandoms and subscribers who want more active participation and communication,” Binary Korea CEO Kim Sung-min said.

Binary Korea is a new research and development company under HYBE, which has been developing various entertainment-related intellectual property solutions such as artificial intelligence audio technology and games.

BY LIM JEONG-WON [lim.jeongwon@joongang.co.kr]