Posco goes all out to back Busan’s World Expo bid

Guest Reports

Published: 19 Oct. 2023, 17:43

Posco goes all out to back Busan’s World Expo bid

Chairman Choi Jeong-woo of POSCO Group (second from the left in the first row) met with Argentina's President Alberto Fernandez in March 2022 and sought Argentina's support for Busan World Expo 2030. [POSCO HOLDINGS]

Posco Group is leaving no stone unturned in its efforts to support Busan's bid to host the World Expo in 2030.

The eco-friendly future materials company is embarking on a wide range of promotional activities, making the most of its domestic and international business facilities and global network.

With the shared ambition of being ambassadors promoting Busan as the host city for the World Expo 2030, employees are proactively contributing to the group's daily endeavors to attract the global event.

Employees have incorporated the Busan World Expo promotional logo into their business cards and emails, ensuring that Busan’s bid is integrated into their everyday internal and external communications.

In addition, the group has infused messages of support for Busan’s bid into various business documents produced internally, as well as in calendars for both internal use and as gifts, maximizing their promotional efforts.

Drawing on the networks and expertise cultivated through its global business activities, Posco Group’s top management is actively engaged in promotional efforts to bring the World Expo 2030 to Busan.

As a member of the Civilian Committee for World Expo 2030 Busan, Chairman Choi Jeong-woo personally visited Argentina in March last year and held discussions with Argentina's President Alberto Fernández on potential cooperation in the secondary battery materials business. During this meeting, he sought Argentina's support for hosting the expo in Busan.

Promotional banners were installed in various high-traffic areas in Buenos Aires, as well as public places in Salta, where its lithium business is situated, to widely publicize its support for Busan’s World Expo bid.

The group has been actively engaging with political and business representatives from seven major negotiating countries in Argentina, Indonesia, Vietnam, Uzbekistan, Thailand, Mexico and Chile.

Jeong Tak, vice chairman of Posco International, accompanied Prime Minister Han Duck-Soo on his official visit to three South American countries — Chile, Uruguay and Argentina — in October 2022.

Posco Group is also actively engaging the general public through media channels to encourage their participation and support.

Posco Group produced a new brand slogan video advertisement, which was released in theaters nationwide and on YouTube.

It has also used the exteriors of its domestic offices, outdoor billboards and electronic displays for placing advertisements supporting the Busan World Expo 2030 in Pohang, Gwangyang and Seoul.

Posco Group is committed to dedicating its efforts to support Busan until the final decision on the host city is reached at the Bureau International des Expositions (BIE) General Assembly, scheduled for November this year.

BY KIM SU-HYEON [kim.suhyeon4@joongang.co.kr]