Renault Korea introduces new name, logo, Arkana

The new Renault Arkana is pictured on the road. [RENAULT KOREA]

Renault Korea changed its official corporate name from Renault Korea Motors on April 3 and adopted the new Losange emblem as part of its rebranding.
The company also revealed its plan to integrate the Losange into its existing vehicles, actively showcasing the distinctive French touch to domestic customers.

The new Renault Arkana, in particular, epitomizes the French aesthetic across various dimensions.
Derived from the Latin word “arcanum” meaning mystery, charm and allure, the Arkana presents a diverse range of personalities coupled with a dynamic appeal characterized by technological prowess.
The Losange emblem enhances the Arkana’s appeal.
The satin chrome Losange emblem and the newly designed diamond motif grille adorn the front of the vehicle.
The F1 blade bumper, resembling that of high-performance vehicles such as F1 cars, gives it a sporty edge.

Customers who choose to add the design package to the new Renault Arkana E-Tech hybrid model will see its attractive design elevate further due to the addition of electric gold accents on the F1 blade bumper and the rest of the vehicle.
The rear design has undergone significant upgrades.
The Losange emblem takes its place at the top center of the rear, while the Arkana name badge sits prominently in the middle.
The newly designed and installed crystal rear lamps add a touch of elegance.

The vehicle’s interior truly embodies Renault’s brand philosophy.
From the driver’s seat, the spacious horizontal design of the dashboard offers a sense of refreshment, while the openR link infotainment system adds to the joy of driving.

Renault prioritizes human lives through its technology, ensuring safe driving and daily fulfillment.
For the driver’s safety, the new Renault Arkana is equipped with the first ever domestic QRescue code facilitating swift and successful passenger rescue in the event of an accident.
Regardless of the powertrain, all trims are provided with LED Pure Vision headlamps, a crystal 3-D type LED rear combination lamp (applied to tail lights), LED daytime running lights, a soundproof windshield glass, an automated emergency braking system, a safe distance alert system, a smart card system (activated by pressing a button or automatically), an electronic rearview mirror compatible with Hi-pass, seat warmers for the front seats, an electronic parking brake, a one-touch power window (for all seats), an electronically adjustable side mirror that folds automatically and has a heating function, and other features such as the rear warning system.

The new Renault Arkana E-Tech hybrid will come with a highway and traffic jam assist, an auto hold function, adaptive cruise control, a blind spot warning system, rear cross traffic alert system, lane departure warning system, lane keeping assist system, automatic headlight system and other advanced driving safety and convenience functions as the standard across all trims.

For the Iconic trim, features such as openR link 9.3” navigation, which includes in-car payment, assist call, and an over-the-air update function, is available as well as the standard multi-sense integrated driving mode control system with three modes, a color changeable ambient light function, a wireless smartphone charger, a 10.25” thin-film transistor cluster and a 6WAY power driver’s seat.
It also comes with the e-Shifter, an electronic transmission with improved user convenience compared to the conventional mechanical transmission.

The new Renault Arkana, a car beloved not only in Korea but also worldwide, was introduced to customers with the unique charms of French-inspired design, safety and convenience.
With various details that highlight the brand’s philosophy of “Human First,” the Arkana is expected to become the key player to introduce French sensibility to the domestic market.

BY JEONG SEONWU [jeong.seonwu@joongang.co.kr]