Ex-JYP executive to launch new boy band next year

K-pop

Published: 24 Nov. 2023, 13:13 Updated: 05 Jan. 2024, 18:17

Ex-JYP executive to launch new boy band next year

The logo of All(H)ours [EDEN ENTERTAINMENT]

A former JYP Entertainment executive behind Stray Kids will launch a new boy band named All(H)ours next year, its agency Eden Entertainment said Friday.

The agency's CEO, Cho Hae-sung, was a co-founder and a former vice president of JYP Entertainment and established Eden Entertainment in 2019. He managed numerous K-pop artists at JYP, including boy band Stray Kids and girl groups Twice and ITZY.

The agency said that JYP Entertainment's founder and chief producer, Park Jin-young, was involved in training the members of All(H)ours.

The band's name is a play on the phrases "all ours" and "all hours," suggesting the band will pour everything it has at all times.

Singer Baek A-yeon is currently under Eden Entertainment.

To find out more about All(H)ours, visit Celeb Confirmed!

BY LEE CHAE-MIN [lee.chaemin1@joongang.co.kr]