Samsung, Tomorrow X Together release Galaxy brand anthem 'Open Always Wins'

Industry

Published: 17 Jul. 2024, 13:51

Samsung, Tomorrow X Together release Galaxy brand anthem 'Open Always Wins'

Tomorrow X Together [SAMSUNG ELECTRONICS]

Samsung Electronics joined hands with K-pop group Tomorrow X Together (TXT) to release a Galaxy brand anthem, "Open Always Wins," on Wednesday.

The alternative rock track was first teased at the Galaxy Unpacked event in Paris last week where its newest foldables and wearables were unveiled, and was fully released Wednesday at 1 p.m.

The song emphasizes Galaxy's value of "openness," rooting for people who are up for challenges with open minds.

TXT members Soobin, Yeonjun, Taehyun and Hueningkai participated in the penning of the lyrics, according to Samsung Electronics.

“We are proud to have collaborated with our Galaxy ambassadors, Tomorrow X Together, to create a brand anthem that encapsulates the spirit of openness authentically,” said Jamie Park, vice president and head of Samsung Electronics' Experience Marketing Group, Mobile eXperience Business.

“We hope it inspires listeners to embrace openness in their own lives, and the experiences and opportunities that come with it.”

Its music video, released on Samsung Electronics' YouTube channel, features Team Samsung Galaxy athletes, underscoring their efforts and challenges across various sports ahead of the Paris Olympics 2024.

BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]