Cartier appoints Stray Kids' Hyunjin as new brand ambassador

Home > Business > Industry

Cartier appoints Stray Kids' Hyunjin as new brand ambassador

Published: 13 Sep. 2024, 14:48 Updated: 13 Sep. 2024, 14:52

YOON SO-YEON
yoon.soyeon@joongang.co.kr

Hyunjin of boy band Stray Kids appointed as the new brand ambassador of Cartier [CARTIER]

Hyunjin of boy band Stray Kids has been appointed as the new brand ambassador of luxury jewelry house Cartier.

"I am happy to become a part of Cartier as an ambassador," the Stray Kids member said in a press release. "It is an honor to be able to join the maison's journey in inspiring and pursuing beauty and creativity."

Hyunjin of boy band Stray Kids appointed as the new brand ambassador for Cartier [CARTIER]

Cartier released pictures of the new brand ambassador donned in its accessories, including necklaces and rings.

"Leading artist Hyunjin, famed for his charming performances and sophisticated style, will embody the spirit of perpetual grace and creativity of Cartier," the brand said.

Hyunjin debuted in March 2018 as a member of boy band Stray Kids. He is famed for his dancing skills as seen in the band's hit songs, including "Maniac" (2022) "S-Class" (2023) and "Chk Chk Boom."

Stray Kids headlined Lollapalooza Chicago on Aug. 2 and kicked off its world tour, “dominATE,” on Aug. 24 at the KSPO Dome in Songpa District, southern Seoul. The tour will continue with a performance in Singapore on Sept. 28.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]