Korea Joongang Daily
Korea JoongAng Daily

'Better late and measured': Lamborghini CEO confident in fully electric Lanzador

Lamborghini CEO Stephan Winkelmann said that the automaker's first fully electric car, the Lanzador, is on schedule for a 2028 release, and will prove that his brand and electrification are compatible.

2024-07-24

[WHY] From Lamborghini to Rolls-Royce: Koreans' craze for supercars

Sales of luxury cars in Korea are in top gear despite the idling economy. What's driving the motor trend?

2024-05-11

Lamborghini brings race series to Korea as sales shoot up

It's only a matter of time before motorsports come to prominence in Korea, Lamborghini Asia-Pacific Region Director of Operations Francesco Scardaoni predicted Friday.

2023-08-21

Lamborghini introduces its first plug-in hybrid electric vehicle in Korea

Lamborghini on Friday introduced the Revuelto, its first plug-in hybrid electric vehicle (PHEV) powered by a classic V12 engine, in Korea.

2023-06-23

[INTERVIEW] Lamborghini has high hopes for its future in Korea

With Korea experiencing the latest luxury car boom, Lamborghini hopes to make the country its third-largest market in the world.

2023-05-22

[INTERVIEW] Lamborghini's latest super SUV Urus S adds luxury to lifestyle

Korea is experiencing its latest luxury car boom, and Lamborghini cannot keep up with the demand.

2022-11-14

Lamborghini's Huracan Tecnica sports car introduced in Korea

Automobili Lamborghini introduced the Huracan Tecnica sports car to the Korean market Thursday, just three months after the design was released globally.

2022-07-07

Audi Volkswagen Korea is now Volkswagen Group Korea

Audi Volkswagen Korea changed its name to Volkswagen Group Korea and announced it will introduce 22 new models in the local market this year.

2022-03-31

K-Lamborghini

Lamborghini’s Seoul dealership unveiled a limited edition Aventador S Roadster Korean Special Series designed with stripes inspired by traditional Korean windows and the four trigrams on the Korean flag.

2021-08-12

Super cars had a super six months as rest of market struggled

Super cars, defined as those that cost more than 300 million won, had a super six months in Korea as revenge consumption extended to car purchases.

2021-08-03