Hyundai appoints former Tesla vice president as adviser in bid to strengthen robotics development

Hyundai Motor Group announced on Friday that it appointed Milan Kovac, a global expert in AI and autonomous driving and a former vice president at Tesla, as an adviser.

2026-01-16

Auto imports top 300,000 for first time led by Tesla and hybrids

For the first time ever, more than 300,000 imported cars were sold in Korea last year, largely driven by a surge in Tesla sales. Chinese automaker BYD also made a strong showing, ranking in the top 10 during its first year in the market.

2026-01-06

Introducing the Ioniq 3: Hyundai's compact EV gamble to arrive in 2026

The EV market may be losing some of its early momentum — but if Hyundai’s Ioniq 3 arrives as planned in 2026, it could change the conversation in a big way.

2026-01-01

Korea ups EV subsidies as Chinese brands signal arrival

As a wave of Chinese EV brands prepares to enter the Korean market this year, the Korean government is expanding subsidies in an all-out effort to bolster sales of domestically produced EVs.

2026-01-01

Tesla slashes car prices in Korea by as much as $6,500 ahead of new year

Tesla has slashed prices of its vehicles in Korea by as much as 9.4 million won ($6,500) ahead of the new year, a move widely seen as an effort to cement its position as the country’s top-selling imported car brand.

2025-12-31

안전 기준 교묘히 피한 미국산 차량, 한국 도로 진입

From Tesla’s Full Self-Driving (FSD) suite to GM’s Super Cruise, a wave of U.S. automotive technologies — only recently seen in Korea — has swelled on the country’s roads, despite falling strikingly short of Korea’s safety standards.

2025-12-24

Tesla, GM’s efforts to decouple from China test Korea’s supply chain readiness

As global carmakers like Tesla and General Motors successively declare a shift away from Chinese-made components, a long-muted sense of optimism is emerging for Korea’s battery and parts makers like LG Energy Solution, Samsung SDI and LG Innotek.

2025-12-23

Hyundai's humanoid robot Atlas to debut at CES 2026

Atlas, the humanoid robot developed by Boston Dynamics, a Hyundai Motor–backed robotics firm, will make its first live public demonstration at the upcoming CES 2026 in Las Vegas in January.

2025-12-22

Samsung chairman meets Tesla's Elon Musk, AMD's Lisa Su during U.S. trip

Samsung Electronics Executive Chairman Lee Jae-yong returned from a U.S. business trip where he met with AMD CEO Lisa Su and Tesla CEO Elon Musk in a coast-to-coast trip to lay the groundwork for the company's strategy next year.

2025-12-16

Tesla beats Hyundai in EV game — even on Korean automaker's home turf

Tesla is taking Korea’s EV market by storm — the Model Y alone has sold more units than the entire electric lineup of both Hyundai Motor and Kia this year with a total of 46,927 vehicles driving off dealership lots.