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Samsung Electronics Executive Chairman Lee Jae-yong visited the offices of the home appliance division to be briefed in the state of the market with the return of executives from IFA 2024.
Speaking at IFA Berlin, LG Electronics CEO William Cho said China is catching up to Korea in home appliances, and outlined the company's strategy to stay ahead.
The 29th edition of the showcase featuring furniture and homeware will run through Sunday.
Korea's exports to the US surpassed those to China in 2023. Total exports fell 7.4 percent due to chip performance and global economic uncertainties, while solid automobile exports and semiconductor recovery countered some losses.
Samsung Electronics showcased dozens of premium home appliances under its Bespoke customizable appliance brand Tuesday, ahead of the upcoming CES trade show.
With the pandemic forcing people to spend more time at home, demand for luxury home appliances has been surging.
Samsung Electronics promoted a trio of high-performing executives to president level in the consumer electronics and semiconductor divisions, acknowledging their feats in the respective business sectors.
LG Electronics reported an 87.8 percent increase in net profit in the third quarter to 649.2 billion won ($573 million) on demand for TVs and home appliances from people social distancing at home.
Korea JoongAng Daily Sitemap