Shinsegae Food started selling Better Meat, a plant-based lunch meat, at all E-mart stores along with three baked goods containing the meat alternative on Thursday.
Models introduce plant-based meat products developed by local food-tech start-up Unlimeat at an Emart branch on Thursday. Emart said it started selling meat substitutes made by Unlimeat at 20 branches within the greater Seoul area.
Despite nagging questions about the benefits of meat substitutes, companies and consumers are jumping on the bandwagon as they try to do their bit and tick the right boxes.
Cafes and restaurants are introducing vegan options as an increasing number of people prefer a plant-based diet.
Shinsegae Food rolled out its first meatless meat Wednesday, choosing to start with cold cuts, bologna in specific.
Korea JoongAng Daily Sitemap