World Ad Conference in Seoul

The World Advertisement Conference sponsored by the World Federation of Advertisement(WFA) got underway on May 27 at the Sheraton Walker Hill Hotel in Seoul.
The conference is held every two years to promote the industry's vision for the future and develop friendship.
Under the slogan of 'Challenge for a New Thousand Years', Prime Minister Kim Jong Pil, Cultural and Tourism Minister Park Ji Won, and the Korea Advertisers Association's Chairman Min Byong Joon participated in the opening ceremony.
Prime Minister Kim in his address emphasized the government's role by saying, 'We will do our best for world business groups so they can act freely in the Korean market by lifting restrictions which hinder creative ideas.'
After the opening ceremony, presentations were held on new media, the global market, freedom of advertisement, communication in the new era, global standards, and the future of marketing. The next meeting is slated for Tokyo, Japan in 2001.
Hwashik Bong : trojans@joongang.co.kr