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[Sponsored Report] New logo for Hyundai Card

May 30,2016
Hyundai Card, Korea’s leading credit card company, revealed a new logo last month as part of a series of changes it has adopted to keep pace with the digital era.

Designed to reflect the shape and proportion of credit cards, the border of the logo was slimmed down to one-fourth the thickness of the previous version. The size of the company’s name was increased by 10 percent to reflect Hyundai Card’s increased confidence and market presence.

In keeping with the digital theme, the company also made a smaller version of its logo available for use on platforms of various sizes, ranging from smartphones and tablets to PCs.

Along with its increased focus on all things digital, the company has launched three services under its ambitious “Digital Hyundai Card” project.

The first, “Lock & Limit,” was introduced last October. The “Lock” function gives users control over where their card may be used by choosing to enable or disable domestic and international payments, transactions or cash services. “Limit,” on the other hand, can be used to set credit limits for specified time periods. The service is aimed at helping customers who are looking to cut down on spending.

Two months later, Hyundai Card released “Virtual Card Number,” a service that heightens security by providing users with a set of numbers they can use in place of their actual credit card information. Once issued through the Hyundai Card app, the numbers can be used both domestically and abroad.

Then in April, the company launched “PayShot,” a service that makes online shopping easier by simplifying the payment process. Shoppers only need to log into one of seven different online shopping malls, including Auction, 11st and SSG, to pay using their Hyundai cards.


BY PARK HYE-MI [park.hyemi@joongang.co.kr]



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