Kim Soo-hyun becomes Sportswear Model
“Even though he is young, Kim’s charisma and masculinity appeal to our customers in their 20s and 30s. We hope that Kim will bring us a step closer to our customers,” said a representative from Prospecs W.
Kim will stand alongside figure skater Kim Yu-na in advertisements for the sportswear brand.
Kim also scored an endorsement deal with Beanpole earlier in the month to promote the brand’s line of urban outdoor wear.
Kim's popularity has been on the rise recently. Leading up to Valentine's Day, the 24-year-old star was picked by those aged 20 to 30 as the star they’d most like to give chocolates to.
Kim currently plays a king in the hit MBC drama "The Moon Embracing the Sun."
By Carla Sunwoo [firstname.lastname@example.org]