Kim Soo-hyun sets new record for product endorsements

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Kim Soo-hyun sets new record for product endorsements

Korea’s favorite actor of the moment Kim Soo-hyun has set a new record for product endorsements by being the face of 17 products simultaneously.

Kim overtook figure skater and Korea’s sweetheart Kim Yu-na, who had set the record back in 2009 by amassing 15 endorsements.

Kim also became the first-ever male model to promote the fabric softener Pigeon.

Since the success of the drama “The Moon Embracing the Sun,” Kim has become the face of a laptop, a camera, apparel, cosmetics, sportswear, a coffee franchise, food products, beer and a telecommunications company.

According to entertainment industry insiders, Kim would have earned more than 6 billon won ($5.3 million) from his exclusive deals.

By Carla Sunwoo [carlasunwoo@joongang.co.kr]

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