Hyun-a is chosen as Guess model
The idol singer who is just as big as a solo act as she is with her girl group, was picked to be the face of Guess’ casual line “G By Guess.”
A Guess spokesperson said the label went for the “fresh pinup girl look” when shooting the advertisements. “Her youth and sex appeal fit the vision of our company perfectly,” said the spokesperson.
With the vixen star of Psy’s “Gangnam Style” video on board, the brand said it hopes to appeal to a younger demographic.
Advertisements featuring the 20-year-old will be unveiled next month.
Regarded as one of K-pop’s sexiest starlets, Hyun-a was also picked alongside Kara’s Hara and Sistar’s Hyolyn to represent Lotte Liquor’s line of soju last year.
On Feb. 2, Hyun-a will perform ad meet with fans at home through the “United Cube Concert.”
Orchestrated by her agency, Cube Entertainment, artists like 4Minute, Beast, G.Na, B To B and Roh Ji-hoon will perform. By Carla Sunwoo