CJ plans second Hallyu festival in LA
CJ Group’s entertainment arm CJ E&M will host a Hallyu festival called “KCON” in Los Angeles in an attempt to bring the most up-to-date Korean cultural content to the United States, according to CJ E&M on Friday.This is the second time the company has held such an event.
After the festival organizer received reviews that a one-day festival is too short for visitors to fully enjoy the charms of Korean-made cultural content, it decided to have the event last for two days from Aug. 24 at Los Angeles Memorial Sports Arena.
Information encompassing music, drama, movie, food, fashion, beauty and other content will be presented.
“Hallyu started from dramas and has moved to K-pop in recent years and again it is shifting attention to Korea’s popular culture in general,” said Hwang Jae-sang, an executive of CJ E&M’s global broadcast business.
“Now, K-culture is rising as a global cultural trend and [the festival] will contribute greatly to further distributing Korean content not only in the United States but also to the rest of the world.”
Also, Korea’s cable music channel Mnet will bring its music show “M! Countdown” to Los Angeles for the first time to have locals there get a chance to see some K-pop stars up close.
By Lee Sun-min
with the Korea JoongAng Daily
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