Campaign song celebrates diversity
Published: 05 Mar. 2014, 18:09
Tae-yeon
In the video clip for the song, JTBC depicts the importance of taking a different perspective in everyday lives, under the catchphrase “The world becomes more colorful if we celebrate the difference in us.”
The song, which was created by renowned composer Bang Si-hyuk, has already passed 63,474 viewer hits on YouTube since its release two days ago.
Viewers can visit the official website of the JTBC 2014 campaign (http://jtbc.joins.com/campaign/) to download a ringtone of “Colorful.”
By Kim Hee-eun [[email protected]]
with the Korea JoongAng Daily
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